AUGUST 22 · 8AM-3PM · iPICKLE · ARCADIA
A city-sized community gathering where fire survivors, families, pro athletes, movie stars, CEOs, and neighbors come together for one unforgettable day of play, joy, and connection.
Come play pickleball with us.
Or just come to connect.
PLAY.
CONNECT.
RECOVER.
COMMUNITY.
PLAY. CONNECT. RECOVER. COMMUNITY.
It’s Year Two. The news crews have left.
Families are still rebuilding. Neighbors are still displaced.
When attention drops, community matters most.
Rally for Recovery keeps survivors visible, connected, and moving forward.
RECOVERY is still underway.
A very LA kind of day.
34 courts.
800 to 1,000 neighbors.
Survivors. Pro athletes. Public leaders.
Movie stars. CEOs. Families.
All in one park. All in one day.
Pro-led beginner clinics.
Family-friendly atmosphere.
Music across the park.
Food trucks.
No pickleball experience required.
You don’t even have to play.
Just come to connect.
Center Court:
Where the energy peaks.
Survivors take the court alongside pro athletes, CEOs, celebrities, elected officials, and a few surprise guests.
Strangers become teammates.
Crowds erupt.
Music rises. Cameras roll.
Survivors are not in the background.
They are the heart of the story.
This is what recovery looks like when a city shows up for its own.
Your participation fuels RECOVERY.
Your support helps:
• Sustain the nation’s largest survivor recovery hub
• Connect thousands of families to critical rebuilding resources
• Expand community gatherings that restore connection and hope
• Keep the Los Angeles recovery visible nationally
• Ensure families have the information and support needed to rebuild
This day is built to be seen.
Journalists, creators, brands, athletes,
and survivors together.
Visible solidarity.
Community in motion becomes recovery in motion.
POWERED BY
the Every Fire Survivor’s Network
See our origin story on CBS News
Born from a neighborhood pickleball WhatsApp chat during evacuation, EFSN has grown into the nation’s largest survivor recovery hub, connecting more than 10,000 Eaton, Palisades, and Malibu fire survivors and allies.
Survivor-led. Impact-focused. Community-rooted.
Why SPONSORS Show Up.
As we build this day, we’re welcoming sponsors committed to L.A.’s recovery — and pickleball-loving celebrities ready to show up for survivors.
Rally for Recovery offers brands meaningful visibility rooted in authentic community engagement.
Sponsors are not on the sidelines. They play. They connect. They stand alongside survivors in Year Two of recovery.
They show up in a setting that is joyful, visible, and unmistakably L.A.
This is more than a day of fun. It’s L.A. coming together for families rebuilding their lives. When the nation’s fastest-growing sport meets a city that shapes global culture, the impact goes far beyond the courts.
Earned media reach
Authentic social amplification
Community trust
Lasting brand alignment
EFSN is a nonprofit organization fiscally sponsored by Habitat for Humanity of Greater Los Angeles.
Be Part of Community in Motion.
REGISTER. SPONSOR. SHOW UP.
Play, or simply come to connect.
Because recovery is still underway.
And Los Angeles takes care of its own.